VA – What is Buffer ?

Navigating the Challenges of Social Media Management

Back in the old days of social media, you had to use each particular platform to post something. So if you were handling Facebook, Instagram, Facebook Groups, LinkedIn, Pinterest, and others, it could be a nightmare. Managing different posts could become overwhelming.

Discovering Buffer

Recently, I came across Buffer, and I must say it is one of the easiest tools I have used. Buffer is a tool for scheduling social media posts, allowing users to manage multiple social media accounts, plan and schedule posts in advance, and analyze the performance of those posts. Buffer supports various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Why it is Better Than Meta?

I’ve used Hootsuite and Meta, but I prefer Buffer over Meta. Although Meta’s analytics are way better, they are limited to Facebook and Instagram. Buffer allows me to check Instagram, Pinterest, Twitter, and other social media platforms. Here are several reasons why Buffer stands out:

1. Multi-platform support: Buffer supports a wide range of social media platforms, not just those owned by Meta.
2. User-friendly interface: Buffer is known for its easy-to-use interface, making it simple for users to schedule and manage posts.
3. Analytics and insights: Buffer provides detailed analytics and insights, helping users understand the performance of their posts and optimize their social media strategy.
4. Team collaboration: This tool offers features that facilitate team collaboration, making it easier for multiple users to work together on social media campaigns.
5. Flexible pricing plans: It offers various pricing plans to suit different needs and budgets, from small businesses to larger enterprises.

Ideal for Business Owners and Virtual Assistants

This makes Buffer a great option for virtual assistants or business owners. As a business owner, you might not want to show all your data to your virtual assistant. With Buffer, you can create an account for them to upload posts without giving them access to deeper analytics that you see. While Meta does allow some restrictions, it offers much better control for you and your virtual assistant.

Ease of Use

Additionally, it is quite intuitive. It took me a while to understand Meta because there are a lot of things that can go wrong. However, it is much more seamless. Overall, Buffer is a versatile and user-friendly tool for managing and optimizing social media posts across multiple platforms.


In conclusion, I would recommend it to business owners and virtual assistants. Its multi-platform support, user-friendly interface, detailed analytics, team collaboration features, and flexible pricing plans make it an excellent choice for efficient social media management.

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Author: Ian Tanpiuco
Ian Tanpiuco is an ESL and virtual assistant. With a decade of experience, he has become an expert in his field. Dedicated to helping others achieve their goals, Ian works tirelessly in the classroom or as a virtual assistant.